TEJASVI HOUSE OF DESIGNS
Tejasvi Songola aka Harshita
Visual Design | Brand Design | UX/UI Design
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Welcome to my portfolio, where design meets purpose and personality. I’m Tejasvi—a finance whiz turned graphic designer, fueled by creativity and bold ideas. Here, dreams become designs and visions evolve into striking visual stories. My journey might be unconventional, but it’s proof that passion always finds its path. Dive in, and let’s create something unforgettable together.
A Bit About Me
Visual imagery has always been my escape and inspiration, from childhood cartoons to creative reels today. My journey started in finance, a structured world that never resonated with me. In 2020, amidst the chaos of the pandemic, I discovered design during my master’s program—a revelation that redefined my path.
Design became my purpose, leading to the creation of my philosophy, Culture of Creativity—a dedication to passionate, impactful results. Since then, I’ve embraced growth, and I’m here to transform ideas into extraordinary visuals. Let’s create something amazing!
Work Experience
Sep 2023 - Aug 2024
Head of Group Design (Brand Communication) | Aishwarya Group & Global Beauty Secrets
Jul 2022 - Jul 2023
Graphic Associate | Nyumi
Jul 2020 - Jul 2022
Graphic Designer | XIM University
I managed the branding and marketing for Aishwarya Group, crafting cohesive identities, sub-brand development, and UI/UX improvements, including website redesigns and customer outreach strategies. My work spanned digital and print collateral, from social media and emails to product packaging and e-learning platforms, aligning designs with business goals. As a team lead, I oversaw creative projects for six divisions, ensuring quality, consistency, and alignment with objectives while promoting skill development within the team. This comprehensive approach enhanced visibility, engagement, and operational efficiency across platforms.
I managed branding and design hygiene across platforms, enhancing identity and boosting performance. This included crafting digital and print assets such as ads, social media, emails, website banners, and marketplace content, leading to improved engagement and sales. Website updates focused on UI/UX improvements like loyalty programs and expert consultation features, increasing add-to-cart rates by 96%. I also designed packaging, PR cards, and merchandise for events, ensuring a cohesive brand experience across digital and physical touchpoints.
During my Master's, I gained hands-on experience as a graphic designer, delivering branding for small businesses, strategic campaigns for established brands, and professional video and photo shoots. My leadership as coordinator of the university’s Film & Theatre Club honed my project management and team-building skills. These roles expanded my design expertise and strategic thinking, shaping my professional growth.