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TEJASVI HOUSE OF DESIGNS
Brand Design
Kushal Jewellers
Branding, Visualisation and Marketing Communication
Started 35 years ago with a small but bold investment, Kushal Jewellers has become a trusted name for high-quality, unique gold and diamond jewellery. Known for purity, custom designs, and a refined selection of fine and antique pieces, serving over 5,000 clients in Vadodara. From real diamond and gold creations to a sophisticated range of fine silver jewellery, each piece reflects dedication, craftsmanship, and elegance.
Design Solution: The brand identity of Kushal Jewellers distills tradition and luxury into a cohesive visual and verbal system. The logo, inspired by lotus petals, reflects purity and cultural richness, aligning with the brand's heritage. By deepening the green and gold color palette and selecting refined fonts, we created a timeless look that embodies sophistication. The photography guidelines emphasize elegance through soft lighting and minimal props, while the brand language communicates authenticity, prestige, and warmth—capturing the brand’s legacy and trustworthiness in every detail.
Store Sign Mockup
Brand Assets - Print, Teaser & Social Media
Aishwarya Group
Re-branding, Design Thinking, Content Writing and Communication Lead
They are leading global healthcare partners dedicated to transforming
lives and promoting better health outcomes. With a strong commitment to
excellence and innovation, they strive to make a positive impact on
healthcare worldwide. Their present identity was varied with multiple typography, color palette, and no uniform system. Establishing a brand system was difficult.
Design Solution: Distillation of scattered brand personality into core values, ensuring a holistic offering. They are not just a brand but a movement towards a healthier, brighter future for all.
By expanding the colour palette, choosing the right fonts, and establishing clear guidelines for icons and photography, I was able to create a visual system that is not only aesthetically pleasing but also deeply aligned with the brand's values. This rebranding effort has given the Aishwarya Group a refreshed look that stands out in the industry while remaining true to its core mission of health, care, and trust.
Revised Website Design with Content Writing
Before
New Language
Change in Visuals
Brand Videos
Aishboost (learning platform)
Branding, Design Thinking, Content Writing and Communication Lead
One of the various initiatives at Aishwarya group was to create an identity for an e-learning website. The goal of Aishboost was clear: to provide individuals with the tools and knowledge they need to upskill and advance in their careers. This required a brand identity that was not only visually appealing but also resonated with the platform's mission of empowerment and growth.
Design Solution: The name "Aishboost" itself conveys a sense of elevation and support,
perfectly aligned with the platform's objective to boost learners' skills and confidence. The evolving logo symbolizes growth and with friendly typography, every detail is crafted to enhance the user experience. The gender-neutral color palette, transitioning from pink to blue, evokes trust, stability, and creativity. The end design was an identity that reflected this dynamic purpose and appealed to a diverse audience ranging from young professionals to seasoned experts looking to expand their knowledge.
Logo
Aishnet PRO (Resources platform)
Branding, Design Thinking, Content Writing and Communication Lead
To encourage collaborative work, "Aishnet PRO" was launched as a flagship program under Aishwarya Group that offered professional resources to all healthcare stakeholders.
Experienced healthcare practitioners are also given access to clinical decision support tools as well as continuing education and training opportunities through this platform.
Design Solution: AishnetPRO’s brand identity is designed to be dynamic, motivating, and supportive to empower professionals through effective networking and ongoing development. It embodies professionalism, growth, and inclusivity, with a logo symbolizing connectivity, clean typography for clarity, and a harmonious blue-to-pink palette for trust and innovation. This visually cohesive design supports a welcoming environment for professional networking and development.
Logo
Website Interface & WhatsApp Communication
Movement Against Anemia (campaign)
Re-Branding, Design Thinking, Content Writing and Communication Lead
Movement Against Anemia is a pivotal campaign initiated and dedicated to raising awareness about anemia—a prevalent condition affecting millions across India.
Free diagnostic camps are organized to educate communities on the importance of early detection and treatment. The goal is to empower individuals with knowledge and resources to combat anemia effectively
Design Solution: The logo’s red tones symbolize blood and align with Aishwarya's identity, emphasizing urgency and dedication to combating anemia. Typography blends the impactful Bebas Neue with clean Montserrat, ensuring readability and bold messaging. The thoughtful color palette represents health, care, and trust, enhancing visual appeal and accessibility. Bold, empowering brand language delivers impactful messages, inspiring action and raising awareness.
Logo
Website Design
Before
New Language
Change in Visuals
Diabetes Mukt Bharat (campaign)
Re-Branding, Design Thinking, Content Writing and Communication Lead
Diabetes Mukt Bharat is an ambitious campaign dedicated to eliminating
diabetes across India. The initiative aims to increase awareness, provide critical resources, and promote healthier lifestyles. Through strategic actions and community involvement, steadfast in the mission to significantly reduce the impact of diabetes.
Design Solution: Diabetes Mukt Bharat's design strategy amplifies its mission to combat diabetes with clarity and impact. The logo features bold typography with a red dot symbolizing a blood drop, emphasizing urgency. A vibrant blue color palette reflects trust and health, contrasted with the red for attention. Modern sans-serif typography ensures readability and strength, aligning with the campaign's resolve for a diabetes-free future.
Logo
Website Design
Other Programs (Aishwarya Group)
Branding, Design Thinking, Content Writing and Communication Lead
"Sampark" Partner Connect Program, is committed to fostering strong,
collaborative relationships with the valued channel partners. Sampark,
meaning "contact" in Hindi, encapsulates the essence of this initiative.
It is designed to be a catalyst for mutual growth and prosperity, a platform
where they can unite, align, and empower the channel partners to achieve
shared success
Design Solution: Sampark: Jeet Sabki’s brand identity blends tradition with modernity, fostering trust and connection. The logo features an infinity symbol, representing endless possibilities and unity, with a gradient from purple to blue symbolizing health, care, and trust. Typography combines a traditional serif touch, reflecting cultural roots, with modern design for a forward-looking appeal. The empowering brand language and tagline “Jeet Sabki” (Victory for All) emphasize inclusivity, collective achievement, and the brand’s mission to connect and uplift individuals.
Aishnet Field Force is the dedicated and dynamic team within AishwaryaGroup, responsible for driving sales and conversions directly from the doctor's chamber.
They build strong relationships with healthcare providers, ensuring innovative solutions reach the patients. The Aishnet Field Force exemplifies the values of trust, reliability, and excellence that define Aishwarya Group.
Design Solution: Aishnet Field Force embodies confidence, professionalism, and drive, motivating action and fostering relationships with healthcare providers. The dynamic logo, with its stylized "F" and gradient from deep blue to gold, signifies speed, trust, and excellence. The blue and gold color scheme reinforces reliability and achievement, aligning with the group’s values. Montserrat, a modern sans-serif font, ensures clear, professional communication. Together, these elements create a brand identity that is assertive, approachable, and focused on delivering outstanding results.
Al-Amoudi Furniture, Saudi Arabia
Re-Branding and Design Thinking
Before
Al-Amoudi Furniture is one of the finest office furniture solutions in the market and is based in Saudi Arabia. They have transformed any workspace with their sophisticated designs and unparalleled quality. They provide maximum comfort and functionality, ensuring a productive and stylish environment. From sleek desks to ergonomic chairs, they make any workplace a hub of efficiency and elegance.
Design Solution: Al Amoudi’s refreshed brand identity highlights its legacy and premium quality while embracing a modern, professional image. The logo features a geometric "A" within an octagon, symbolizing strength and stability, paired with a green palette that conveys sophistication and heritage. A modern sans-serif typeface ensures clarity and elegance, enhancing the logo's robust design. The brand language emphasizes trust, legacy, and excellence, using a professional and authoritative tone to engage a discerning audience and solidify its position in the market.
New Logo
Logo
Print Brochure
Social Media
The Yawn Republic (Nyumi)
Branding, Design Thinking, and Communication Lead
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"The Yawn Republic" Instagram page serves as a comprehensive content hub dedicated to everything sleep-related. It engages users with interactive content such as tips, infographics, and relatable sleep memes, fostering a community around the importance of quality rest. With its consistent and engaging content, "The Yawn Republic" is a go-to destination for all things sleep.
Design Solution: The Yawn Republic's brand identity is a blend of relaxation andengagement, emphasizing the importance of sleep. The soothing violetcolor palette and eye-catching yellow accents create a visually appealingand calming aesthetic.
The combination font ensures readability and authenticity to foster acommunity focused on sleep wellness and education.
Logo
Social Media Grid
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